Since 1990, The Alliance has promoted the National Red Ribbon Campaign developed by the National Family Partnership to encourage people to make a personal and public commitment to drug-free living during the last week in October. The first National Red Ribbon Campaign was organized in 1988 in honor of Special Agent Kiki Camarena and his battle against illegal drugs. Special Agent Camarena was brutally tortured and murdered by drug traffickers in Mexico on February 7, 1985.

§ A county-wide Alcohol, Tobacco and Other Drugs Prevention Weekend. Throughout the weekend places of worship are encouraged to devote some aspect of their message to substance use and abuse prevention. The weekend begins with an Inter-Faith Prayer Vigil at high noon sponsored by our faith sector, the Inter-Faith Coalition for Prevention. The purpose of the vigil is to encourage individuals, families, faith communities and other residents to join us in prayer for social change and the positive transformation of all people who live, work and play in our county. One way this transformation may occur is through the application of religious principles to promote sustainable change to prevent and/or reduce the dangers associated with substance abuse.

§ The provision of non-competitive funds on a first-come, first-served basis to youth serving and community-based organizations to develop activities designed to increase knowledge and raise awareness about the effects of substance use and abuse among children and adults.

Implementing Collaborating Partners for this activity include DeKalb County Schools Prevention/Intervention Department, DeKalb County Board of Health Adolescent Health Unit, and the PATCH Coalition (Prevention Alliance for Tobacco Control & Health).